Notice of Class Action - Victor Guzman, et al. v. Dr. Squatch, LLC: What It Is and What to Do
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If you got an email headed “Notice of Class Action - Victor Guzman, et al. v. Dr. Squatch, LLC,” it is a real, court-authorized notice. It concerns a $9 million settlement over Dr. Squatch products labeled “natural.” Payment is $0.50 per product, up to $12.50 per household. The claim deadline is November 27, 2026. The opt-out and objection deadline is October 13, 2026.
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Reviewed by Leonard Goldberg, Editor · Last updated
What the Lawsuit Says
The lawsuit alleges that Dr. Squatch marketed certain soaps and personal care products as “natural” even though they contained ingredients the plaintiffs say are synthetic. The claims are brought under California's Unfair Competition Law, False Advertising Law and Consumers Legal Remedies Act, plus breach of express warranty.
Dr. Squatch denies the allegations and maintains its products were properly labeled. The settlement contains no finding of wrongdoing.
Case Details
Victor Guzman, Perry Bruno, Lauren Fleming, David Plowden, Karen Betzag, and Jaime Napolitano v. Dr. Squatch, LLC, Case No. 25STCV03523, Superior Court of California, County of Los Angeles. This is a state court case, not a federal one.
Separate suits had been filed starting in 2022 in California, Illinois, New York and Florida. On February 10, 2025 the plaintiffs filed one consolidated complaint in Los Angeles, where Dr. Squatch is headquartered. Class counsel are the Law Offices of Todd M. Friedman, P.C. and Reese LLP. The court-appointed administrator is Eisner Advisory Group, LLC.
Status: Preliminarily Approved, Claims Open
On September 29, 2026 class counsel asked for $3,000,000 in fees (one third of the fund), $42,219.68 in costs and service awards of $5,000 to $10,000 per named plaintiff. The court rules on that at the final hearing. No money is paid before final approval. For the payout math in detail, see our Dr. Squatch settlement breakdown.
Don't miss the claim deadline
Claims are due by November 27, 2026. We'll email you 7 days and 1 day before the deadline.
Am I Included?
You are in the class if you bought a Dr. Squatch product with “natural” on its label in the United States between November 1, 2018 and August 29, 2026. The full product list is Exhibit C to the settlement agreement on the official site.
Dr. Squatch employees, officers and their immediate families are excluded. Getting the notice means the administrator's records suggest you may be a buyer; it does not file a claim for you.
How Much You Get
— Without proof of purchase: up to five products, $2.50.
— With proof of purchase: up to 20 more products, $10.00.
— Combined: up to 25 products, $12.50 per household.
Amounts can be adjusted pro rata depending on how many valid claims are filed. Out of the $9,000,000 fund come attorneys' fees of up to one third, costs up to $50,000, service awards up to $40,000 and administration estimated at $475,000. Payment is by check or a digital method, after final approval.
Guzman v. Dr. Squatch Timeline
- 1
2022 — First Suits Filed
Separate cases over the “natural” label are filed in state and federal courts in California, Illinois, New York and Florida.
- 2
February 10, 2025 — One Case in Los Angeles
The plaintiffs file a consolidated complaint in Los Angeles Superior Court, Case No. 25STCV03523.
- 3
July 17, 2025 — Settlement Terms Agreed
After mediation, the parties reach final agreement on a nationwide $9 million settlement.
- 4
July 15, 2026 — Preliminary Approval
The court conditionally certifies the class and appoints Eisner Advisory Group as administrator. Notice goes out by email and publication.
- 5
October 13, 2026 — Opt-Out and Objection Deadline
Last day to exclude yourself or object. The claim deadline is November 27, 2026.
- 6
March 2, 2027 — Final Approval Hearing
The court decides whether to approve the settlement and the fee request. Payments follow only after approval.
Three Things to Watch For
The notice is real, but its wording is easy to copy:
Look-alike claim sites
The only official site is PersonalCareProductsSettlement.com. Social posts and “answer” pages linking elsewhere are not the administrator.
Requests for a fee or card number
Filing is free. A claim for at most $12.50 never requires a processing fee, a bank login or your Social Security number.
“Refund” offers in Dr. Squatch's name
This is a class settlement, not a store refund. Messages promising an instant refund or store credit for your order history are not part of it.
Guzman v. Dr. Squatch — Questions People Ask
Why did I get a legal notice of class action settlement?
The court authorized the notice to tell possible class members about the proposed settlement. You received it because records suggest you may have bought a Dr. Squatch product labeled “natural” between November 1, 2018 and August 29, 2026.
Is there a Dr. Squatch settlement?
Yes. Dr. Squatch agreed to a $9 million settlement in Guzman v. Dr. Squatch, Case No. 25STCV03523, Los Angeles Superior Court. It received preliminary approval on July 15, 2026. Final approval is pending.
Is the Victor Guzman v. Dr. Squatch notice a scam?
No. The case and the settlement are real. The administrator is the Dr. Squatch Settlement Administrator, P.O. Box 1389, Baton Rouge, LA 70821, phone 1-855-706-1956. File only through the official site, never a link from an unknown sender.
How much will I get?
$0.50 per product: up to $2.50 without proof of purchase, up to $12.50 per household with proof. The final amount can be adjusted pro rata depending on the number of valid claims.
What is the deadline?
Claims must be submitted by November 27, 2026. The deadline for opt-out requests and objections is October 13, 2026.
When will I be paid?
Not before the final approval hearing on March 2, 2027, and only after the settlement becomes final. The official FAQ states no money is available now.
What happens if I do nothing?
You stay in the class and give up the right to sue Dr. Squatch over the “natural” labeling, but you get no money. Only a valid claim filed by November 27, 2026 pays.
How do I opt out?
Send a signed written request with your full name, address and phone number to the administrator, submitted electronically or postmarked by October 13, 2026. If you opt out, you get no payment but keep the right to sue on your own.
Separate from this case: were you injured in the last 2 years?
Class-action payouts are fixed amounts through an administrator. A personal injury claim is a different case — and often worth far more. Free estimate, no obligation.
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