Orajel Toothpaste Lawsuit: Is the Kids’ “Naturals” Line Really Natural?
Active Litigation
The Orajel toothpaste lawsuit in the news is a proposed class action filed on October 8, 2026 in federal court in New York. It says Church & Dwight markets its Orajel Naturals children’s fluoride toothpastes as natural while they contain a synthetic detergent. It is a labeling case, not a safety recall. As of October 19, 2026 there is no settlement, no fund and no claim form.
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What the Lawsuit Says
The Orajel kids toothpaste lawsuit targets the Orajel Naturals line of anticavity fluoride toothpastes for children ages 2 to 10, sold in PAW Patrol, Super Mario and Toy Story packaging. The complaint points to the brand name and to flavor names such as “Natural Fruity Bubbles,” “Natural Berry” and “Natural Watermelon.”
The lawsuit alleges the products contain cocamidopropyl betaine (CAPB), which it calls a synthetic detergent made through industrial chemical synthesis. The ingredient panel lists it as “cocamidopropyl betaine (coconut-derived).” The plaintiff argues a shopper would need a working knowledge of industrial chemistry to read that wording as synthetic.
The complaint also alleges Church & Dwight charged more for the line than for comparable children’s toothpastes without a natural claim. The plaintiff says she bought the PAW Patrol version in July 2025 and would not have bought it, or would have paid less, had she known. These are allegations; none has been proven.
Case details
The case is Ross v. Church & Dwight Co., Inc., No. 2:26-cv-06491, in the U.S. District Court for the Eastern District of New York, filed October 8, 2026. It pleads three claims: New York General Business Law Section 349 (deceptive practices), Section 350 (false advertising) and common-law fraud. It asks for actual, statutory and treble damages, restitution and an order stopping the natural claims.
This is not the first Orajel “natural” case in the same court. In August 2015, Sullivan v. Church & Dwight Inc., No. 15-cv-4737, challenged Baby Orajel Naturals teething tablets and gels; according to Truth in Advertising, it was dismissed in January 2016 for undisclosed reasons.
Status: Newly Filed, No Settlement
A newly filed consumer class action usually faces a motion to dismiss before anything else happens. Some “natural” label cases settle, some are dismissed and some are dropped by the plaintiffs. Nothing about the filing tells you which way this one will go.
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Latest From the Court Docket
Recent entries in the federal case behind this page, taken from the court's own docket. We check it at least once a day; this list is as of Oct 19, 2026.
Case: Ross v. Church & Dwight Co., Inc., No. 2:26-cv-06491 (E.D.N.Y.)
Oct 13, 2026
Order(Other)
Oct 8, 2026
Complaint
ECF No. 1
A docket entry is a step in the case, not a decision on who wins. Sources: the courts' PACER feeds and CourtListener (Free Law Project). Not legal advice.
Who Is in the Proposed Classes
The orajel class action lawsuit proposes two groups:
Nationwide class: people in the United States who bought Orajel Naturals children’s toothpastes for personal use.
New York subclass: people who bought them in New York. The two New York statute claims cover only this subclass; buyers elsewhere rely on the fraud claim.
You do not need to sign up for anything. If a class is certified or a settlement is approved, notice goes out through a court-appointed administrator. Keeping a receipt or the packaging does no harm, but consumer settlements of this kind often pay small amounts without proof of purchase.
Is There Money? Not Yet
If the case ever settles, the amount per person would depend on the size of the fund, the number of claims and whether receipts are required. Use our payout calculator for a rough sense of scale, not a forecast.
Orajel Lawsuit Timeline
August 2015 — Earlier Orajel Naturals Case
Sullivan v. Church & Dwight (15-cv-4737, E.D.N.Y.) challenges Baby Orajel Naturals teething tablets and gels as falsely natural. It is dismissed in January 2016.
2018 — Benzocaine Teething Products Pulled
After an FDA warning on benzocaine teething products, Church & Dwight says it will discontinue four Orajel teething products, including Orajel Medicated Teething Swabs.
June 6, 2025 — Teething Swab Recall
Church & Dwight recalls all lots of Orajel Baby Teething Swabs over fungi in the cotton swab components. The recall covers swabs only, not toothpaste.
July 2025 — The Plaintiff’s Purchase
Per the complaint, the plaintiff buys Orajel Naturals PAW Patrol Anti-Cavity Fluoride Toothpaste for a young child.
October 8, 2026 — Class Action Filed
Ross v. Church & Dwight Co., Inc., No. 2:26-cv-06491, is filed in the Eastern District of New York over the natural labeling.
As of October 19, 2026 — Early Stage
No class certified, no settlement, no claim form and no deadline. The next step is typically the company’s response to the complaint.
Three Things to Watch For
A kids’ product, a recognizable brand and fresh headlines draw imposters:
“Claim your Orajel refund” pages
There is no Orajel toothpaste settlement and no claims site. A page asking for your card number or Social Security number to “reserve” a payout is collecting data, not filing a claim.
Mixing up the recall and the lawsuit
The only real refund program is the 2025 teething swab recall, run through churchdwightrecall.com and Church & Dwight’s Consumer Relations line, (800) 981-4710. It does not cover toothpaste. Messages that blend the two are a red flag.
“Sign up to join the Orajel class action”
You do not join a class action by registering. Ads asking parents to “sign up” are usually law-firm lead forms or data harvesting; read what you sign before handing over details about your children.
Orajel Lawsuit — Questions People Actually Ask
Short answers to the questions people ask most about this case.
What is the Orajel toothpaste lawsuit about?
A proposed class action filed October 8, 2026 alleges that Church & Dwight misleadingly markets Orajel Naturals children’s fluoride toothpastes as natural, although they contain cocamidopropyl betaine, which the complaint calls a synthetic detergent. The company has not been found liable for anything.
Is there an Orajel toothpaste lawsuit payout or claim form?
No. As of October 19, 2026 there is no settlement, no fund, no claim form and no deadline. If that changes, a court-appointed administrator will publish the official notice and claim site.
Is Orajel training toothpaste safe?
This lawsuit does not claim the toothpaste injured anyone. It is about the word “natural” on fluoride toothpastes for ages 2 to 10, not a safety finding The 2025 Orajel recall covered only Orajel Baby Teething Swabs; the FDA notice states that all other Orajel products are not affected. Ask your pediatrician or dentist which toothpaste suits your child.
What was recalled, and how do I get a refund?
On June 6, 2025 Church & Dwight recalled all lots of Orajel Baby Teething Swabs (UPC 310310400002) over potential fungal contamination. No serious adverse events had been reported. Refunds run through churchdwightrecall.com or (800) 981-4710. See the FDA recall notice.
Do I have to live in New York to be included?
No. The complaint proposes a nationwide class of U.S. buyers plus a New York subclass. Only the subclass can use the two New York consumer statutes; others would rely on the fraud claim. A court has not certified either group.
What was the amount of the payout in the Tom’s of Maine lawsuit?
That is a different company and a different case. Our Tom’s of Maine toothpaste lawsuit page covers it. Its result says nothing about what an Orajel case would pay.
Is there a recall on Hello toothpaste?
Hello is a separate brand, and this page does not cover it. For that case, see our Hello toothpaste lawsuit page; for recall notices, check the FDA recalls list.
What should I do right now?
Nothing is required. If you want to stay informed, keep any receipts or packaging and check back for a court-approved notice. Ignore anyone charging a fee to “file” an Orajel claim. For other cases that are paying now, see open class action settlements.
About This Information
Editorially Reviewed — Content reviewed for accuracy using published legal research, government data, and verified court records. See our methodology. Reviewed by Leonard Goldberg, Editor · Last updated - $236 billion in real payouts analyzed · See what we found
This page is for general information only and is not legal advice. Lawsuit status, eligibility, and compensation can change. Settlement Insight is not a law firm and does not represent any party. Consult a licensed attorney about your specific situation.
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