Native Deodorant & Shampoo Lawsuit: Two Real Deodorant Cases, One Shampoo Rumor
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There really are court cases over Native deodorant. On August 12, 2026 a New York shopper sued Procter & Gamble, saying Native Unscented Deodorant is not unscented because it contains ginger root extract. An earlier suit over the “clinically proven 72-hour odor protection” claim was dismissed in April 2025. For Native shampoo, we found no filed case — those searches trace back to a 2024 attorney investigation. None of this has produced a settlement or a claim form.
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Reviewed by Leonard Goldberg, Editor · Last updated
The Two Deodorant Lawsuits — and the Shampoo Investigation
1. The “unscented” case (pending). Chiaravalloti v. The Procter & Gamble Company, No. 1:26-cv-06902 (S.D.N.Y.), was filed on August 12, 2026. The complaint says Native Unscented Deodorant is labeled “unscented” but contains Zingiber officinale (ginger) root extract, which it calls a “fragrance ingredient” and “an aromatic essential oil that endows products with a warm, spicy, and fresh scent.” The plaintiff says she bought the deodorant at a Target store in New York and paid a price premium because of the “unscented” label. The claims are brought under New York General Business Law §§ 349 and 350. P&G has not answered the complaint yet, and none of the allegations has been proven.
2. The 72-hour case (dismissed). Hernandez v. Zenlen, Inc., No. 1:24-cv-04846 (S.D.N.Y.), was filed on June 26, 2024 against Zenlen, Inc., which does business as Native Cos. and names Procter & Gamble as its corporate parent. It alleged that Native had “never clinically tested” the whole-body deodorant it advertised as providing “clinically proven 72-hour odor protection.” Judge Denise Cote dismissed the amended complaint on April 9, 2025. The amended complaint itself described a clinical study that Native’s lawyers had handed over, and the judge wrote: “A test, even if flawed, is still a test.” Judgment was entered for Zenlen the same day; the docket shows no later filing.
3. The shampoo investigation (no case). In 2024, consumer-protection attorneys publicly investigated whether Native’s ‘clean’, simple-ingredient marketing could mislead if products contained PFAS or other synthetic chemicals — the same theory that produced real cases against other ‘natural’ brands. An investigation is a search for potential plaintiffs, not a lawsuit. We found no shampoo complaint that came out of it, and no lab results were published.
Case Details
Both deodorant cases are in the U.S. District Court for the Southern District of New York. Chiaravalloti (1:26-cv-06902) is open: a summons issued on August 14, an order for an initial pretrial conference followed on August 27, and a waiver of service was filed on September 2, 2026. Hernandez (1:24-cv-04846, Judge Denise Cote) closed with a judgment for the defendant on April 9, 2025. For Native shampoo there is no court and no docket.
Status: One Deodorant Case Pending, One Dismissed — No Settlement, No Shampoo Case
Is There Anything a Native Customer Can Do?
There is nothing to claim today — no fund, no administrator, no deadline. The proposed class in the “unscented” case is “all people in the state of New York who purchased the Product for personal or household use during the last four years.” If you bought Native Unscented Deodorant in New York, you fall within that proposed class. You do not need to sign up anywhere: a class exists only if the court certifies one or the parties settle, and then class members are notified. Buyers outside New York are not in the class as filed, although the complaint says the definition may be “expanded or narrowed.” Keeping a receipt or your online order history costs nothing.
If you believe a specific Native product harmed you or was mislabeled, document it (product, lot, receipts, medical records if any) and report it to the FDA’s cosmetics portal (MoCRA gave the FDA new cosmetics authority). What NOT to do: enter your details on ‘Native lawsuit claim’ pages — no court has opened a claim process, so those pages are lead-harvesting.
The Real Shampoo Lawsuits, for Contrast
How cases like this one end
Our copy of the federal courts’ own case database covers 24,037 other fraud casesclosed in U.S. federal district courts between 2015 and 2025, 27.4% of them filed as class actions:
- 17.3% ended in a settlement recorded by the court. Another 22.5% were dismissed voluntarily, which often follows a private settlement — so the real settlement share sits between 17.3% and 39.8%.
- 10.4% were decided on a motion before any trial.
- 1 in 111 reached a trial (0.9%), after a median of 30 months.
- Median time from filing to the end of the case: 7 months.
- Only 735 of them (3.1%) record a money award at all; the median of those is $663,000.
These are base rates for this type of case (federal other fraud cases) — not a prediction about this lawsuit, and not legal advice. Source: Federal Judicial Center, Integrated Database (civil), analysed by Settlement Insight. Cases heard in state courts are not included.
How the Native Cases Unfolded
- 1
2021-2022 — Benzene Recalls Hit Aerosols
P&G and Unilever recall aerosol products; real settlements follow - none involving Native.
- 2
2024 — Attorneys Investigate Native’s ‘Clean’ Claims
A public investigation seeks potential plaintiffs; no lab results are published and no shampoo case follows, but videos keep calling it ‘the Native lawsuit.’
- 3
June 26, 2024 — 72-Hour Deodorant Suit Filed
Hernandez v. Zenlen, Inc. challenges the “clinically proven 72-hour odor protection” claim in federal court in Manhattan.
- 4
April 9, 2025 — 72-Hour Case Dismissed
Judge Denise Cote grants the motion to dismiss the amended complaint; judgment for Zenlen the same day.
- 5
August 12, 2026 — “Unscented” Suit Filed
Chiaravalloti v. The Procter & Gamble Company says Native Unscented Deodorant contains ginger root extract; the proposed class is New York buyers.
Watch Out For
A rumor with search volume is a business model:
'Native settlement claim' pages
There is no settlement - any form collecting your purchase history for a Native payout feeds a lead broker, not a court.
Videos citing 'the lawsuit' without a case number
Every real lawsuit has a caption and docket number — for Native deodorant those are 1:26-cv-06902 (pending) and 1:24-cv-04846 (dismissed). Content that cannot name one is describing the 2024 shampoo investigation - or nothing.
Brand-confusion stitching
Clips splice Native products with benzene-recall footage from other brands. The recalls were real; Native was not part of them.
Native Deodorant & Shampoo Lawsuit - FAQ
Is there a Native deodorant lawsuit?
Yes. Chiaravalloti v. The Procter & Gamble Company (S.D.N.Y., No. 1:26-cv-06902), filed August 12, 2026, says Native Unscented Deodorant contains ginger root extract, a fragrance ingredient, so it is not “unscented.” It is at an early stage and seeks to represent New York buyers. An earlier case over the “72-hour odor protection” claim was dismissed in April 2025.
Is there a Native shampoo lawsuit?
We found none. Attorneys investigated the brand's 'clean' marketing in 2024, but we found no shampoo lawsuit that came out of it, and the investigation ended without public findings.
Was Native shampoo recalled?
We found no record of a Native product in the 2021-2022 benzene aerosol recalls or in any other recall.
Does Native contain PFAS?
The 2024 investigation implied the question; no verified testing was ever published, and we found no regulator action against Native products. Neither deodorant case is about PFAS.
Can I join the Native deodorant lawsuit or get money?
Not now. There is no settlement and no claim form. If you bought Native Unscented Deodorant in New York in the last four years, you fall within the proposed class as written; you would be notified if a class is certified or a settlement is reached. Nothing has to be filed today.
Why was the 72-hour Native deodorant lawsuit dismissed?
The complaint said Native had “never” clinically tested the deodorant, but it also described a clinical study Native’s lawyers had provided. Judge Cote wrote: “A test, even if flawed, is still a test.” She added that reading “odor protection” as nothing less than complete odor elimination for three days would not be plausible.
Why does TikTok say there's a Native lawsuit?
Partly because the deodorant cases are real. The rest is engagement: the 2024 shampoo investigation plus real recalls at OTHER brands blend into shareable ‘toxic shampoo lawsuit’ content that does not survive a docket search.
Where do I report a problem with a cosmetic product?
The FDA's MedWatch/cosmetics reporting portal - under MoCRA, the FDA now registers facilities and can mandate recalls. Reports there, not TikTok comments, are what regulators act on.
Separate from this case: were you injured in the last 2 years?
Class-action payouts are fixed amounts through an administrator. A personal injury claim is a different case — and often worth far more. Free estimate, no obligation.