Snow Teeth Whitening Lawsuit: Two Cases, Zero Payouts
Snow's LED whitening kits drew two federal class actions - one famously naming celebrity endorsers Floyd Mayweather and Rob Gronkowski. Both are over: the first was dismissed for lack of standing in 2022, the second ended quietly in 2024 with no public settlement. No fund, no claims, no deadline exists - despite a wave of 2026 'claim your compensation' clickbait.
Revisado Editorialmente — Contenido revisado en cuanto a exactitud utilizando investigación legal publicada, datos gubernamentales y registros judiciales verificados. Vea nuestra metodología
Reviewed by Leonard Goldberg, Editor · Last updated
What the Lawsuits Alleged
Kraus v. Snow Teeth Whitening (December 2020) alleged the company and its founder made false claims across the board: that products were FDA-approved (cosmetics aren't 'approved'), patented, award-winning, capable of professional-grade whitening - and, at the pandemic's peak, that a Snow mouthwash could protect against COVID-19. Celebrity endorsers Mayweather and Gronkowski were named for promoting what plaintiffs called a fraudulent marketing scheme. A second suit (Poyer, 2022) pressed similar false-advertising claims.
Case Details
Kraus v. Snow Teeth Whitening LLC, E.D.N.Y. No. 2:20-cv-06085, filed December 14, 2020; dismissed September 2022. Poyer v. Snow Teeth Whitening LLC, E.D.N.Y. No. 2:22-cv-01506, filed March 18, 2022; terminated August 21, 2024.
Status: Both Cases Over - No Settlement On Any Record
Is There Anything a Snow Customer Can Do?
Nothing class-action-related - there is no fund. Real options if you feel misled: dispute recent subscription charges with your card issuer (subscription-billing complaints are common with this brand), report advertising claims to the FTC, and use your state's consumer-protection complaint process. For health claims on cosmetics, the FDA's reporting portal applies. None of these pays 'compensation' - they are how patterns get regulators' attention.
Why the Cases Failed - and What That Teaches
Snow Litigation Timeline
- 1
August 2020 — First Suits Appear
An Illinois case and an ADA website case test the waters; both end quickly.
- 2
December 14, 2020 — Kraus Filed
The headline case: FDA/patent/COVID claims, with Mayweather and Gronkowski named as endorsers.
- 3
September 2022 — Kraus Dismissed
Lack of standing ends the case without a merits ruling.
- 4
August 21, 2024 — Poyer Terminates
The second class action closes with no public settlement.
Watch Out For
This query is a case study in fabricated-settlement content:
'Snow lawsuit compensation' pages
2026 posts invite claims with eligibility checklists and deadlines. No settlement exists - the forms harvest identities.
Celebrity-name bait
Mayweather and Gronkowski being NAMED in a dismissed 2020 complaint is recycled as 'celebrities ordered to pay customers'. Nobody was ordered to pay anything.
Subscription-trap déjà vu
Complaints about hard-to-cancel Snow subscriptions continue regardless of the dead lawsuits - dispute charges with your bank instead of waiting for a class action that isn't coming.
Snow Whitening Lawsuit - FAQ
Is there a Snow teeth whitening settlement?
No - and there never was one. Kraus was dismissed in 2022; Poyer ended in 2024 with no public settlement.
Weren't Mayweather and Gronkowski sued?
They were named as endorsers in the 2020 Kraus complaint. The case was dismissed for lack of standing - no liability, no payment, by anyone.
Did Snow claim its products prevent COVID?
The complaint alleged a mouthwash was marketed with COVID-protection implications in 2020; the claim vanished from marketing and was never adjudicated.
Are Snow products FDA-approved?
Cosmetic whitening products aren't 'FDA-approved' - that was a core allegation. Peroxide-based whitening is generally recognized in dentistry; 'approval' language on any cosmetic is a red flag.
Can I get a refund from Snow?
Through the company's own policies or a card-issuer dispute - not through any lawsuit. Document the marketing claims you relied on.
Why do 2026 articles say I can claim compensation?
Because the query is monetizable. Every real settlement names a court, case number and administrator; the Snow 'settlement' content names none.
Could Snow face new lawsuits?
Subscription-billing and endorsement practices remain FTC focus areas, so new actions are possible - but none exists as of August 2026.
Separate from this case: were you injured in the last 2 years?
Class-action payouts are fixed amounts through an administrator. A personal injury claim is a different case — and often worth far more. Free estimate, no obligation.