Best Buy Lawsuit: The Shopper-Data Case, the Price Suits and the Old Breach Deal
Questions about this case?
AI Legal Assistant · free · answers in seconds · general information, not legal advice
The Best Buy lawsuit in the news in 2026 is Moon v. Best Buy Co., Inc., a proposed class action alleging the retailer sold shoppers’ names, contact details and purchase histories to advertisers through its Best Buy Ads network without the notice Virginia law requires. Separately, California shoppers have filed fake-discount suits. As of October 2026 there is no Best Buy settlement, no fund, no claim form and no deadline in any of these cases.
Editorially Reviewed — Content reviewed for accuracy using published legal research, government data, and verified court records. See our methodology
Reviewed by Leonard Goldberg, Editor · Last updated
What the Lawsuits Say
The data case. The 25-page complaint in Moon alleges that Best Buy, through its retail media network Best Buy Ads, sells customers’ names, email and mailing addresses, phone numbers and purchase histories via a LiveRamp “data clean room”, where the records are enhanced into advertiser-ready profiles. The plaintiff, a shopper at a Best Buy store in Manassas, Virginia, claims this violates the Virginia Personal Information Privacy Act (VPIPA), which bars merchants from selling purchaser information without notice, and pleads unjust enrichment. These are allegations; no court has found that Best Buy did anything wrong.
The price cases. Two California suits allege Best Buy advertises discounts off inflated “reference” prices it rarely charges, and presents deals as available for a limited time when they are not.
Not a hack. Despite searches for a “best buy data breach”, the 2026 data case is about alleged sale of data, not a break-in. The last breach tied to Best Buy dates from 2017 and was settled years ago (see below).
Case Details
Data case: Moon v. Best Buy Co., Inc. was first filed in Hennepin County, Minnesota state court on March 27, 2026 and removed on April 27, 2026 to the U.S. District Court for the District of Minnesota, No. 0:26-cv-02381-JMB-DJF. Best Buy is headquartered in Minnesota.
Price cases: Morgan v. MN Best Buy Co., Inc., No. 8:26-cv-836, Central District of California, filed April 6, 2026; and Tanner v. Best Buy Co., Inc., No. 3:26-cv-05079, Northern District of California, filed May 29, 2026 on behalf of a proposed class of California purchasers. Two earlier price suits, Whitt (D. Or., 25-cv-761) and Porchia (N.D. Cal., 25-cv-134), were settled by the named plaintiffs and voluntarily dismissed without a class payout.
2017 breach: Ford v. [24]7.AI, Inc., No. 5:18-cv-02770-BLF, Northern District of California, before Judge Beth Labson Freeman. Best Buy was a former defendant; the settlement was with the chat-software vendor [24]7.ai.
Status: Active Cases, No Settlement
There is no Best Buy settlement, no fund, no administrator, no claim form and no deadline. The only Best Buy-related class settlement with a claim form was the 2017 [24]7.ai breach deal, and its claim deadline passed on December 22, 2021.
Separately, law-firm intake pages are recruiting California BestBuy.com shoppers for individual arbitration over checkout data under the Song-Beverly Credit Card Act. That is a private legal service, not a court case or a settlement.
Follow this case
There's no claim deadline yet. We'll email you if a settlement opens a claim period.
Who Could Be Covered
Data case: the proposed class is everyone in the United States whose personal information Best Buy shared with a third-party data clean room and then sold to other third parties through Best Buy Ads, plus a Virginia subclass. There is no list to check and no sign-up; if a class is certified or a settlement is reached, notice goes out by court order.
Price cases: the proposed classes are California purchasers of discounted items, in stores and on bestbuy.com.
2017 breach: the settlement class was everyone mailed notice by Best Buy of the [24]7 incident. That case is closed, so being in it today gets you nothing new.
Is There Any Money?
For reference, the closed 2017 breach settlement (paid by [24]7, not Best Buy) offered up to $2,000 for documented out-of-pocket losses and $20 per hour for up to three hours of lost time. Final approval came on January 28, 2022. Use the data breach settlement calculator for comparable figures, and compare the theory with the GM data privacy lawsuit, which also involves alleged sales of customer data.
Best Buy Lawsuit Timeline
- 1
September 26 – October 12, 2017 — Chat Vendor Breach
Malicious code in [24]7.ai’s customer-service chat software exposes payment card data of some BestBuy.com shoppers. Best Buy’s own systems and stores were not affected, per its notice letter.
- 2
January 28, 2022 — Breach Settlement Approved
Judge Beth Labson Freeman grants final approval in Ford v. [24]7.AI. The claim deadline had already closed on December 22, 2021.
- 3
March 27, 2026 — Data Suit Filed
Moon v. Best Buy is filed in Hennepin County, Minnesota, alleging sale of shopper data through Best Buy Ads without Virginia-law notice.
- 4
April 2026 — Federal Court and First Price Suit
Morgan is filed in the Central District of California on April 6. Moon is removed to federal court in Minnesota on April 27.
- 5
May 29, 2026 — Second Price Suit
Tanner v. Best Buy is filed in the Northern District of California over reference prices in stores and online.
- 6
As of October 2026 — No Settlement
Best Buy has requested arbitration in Moon, per the docket through June 25, 2026. No class certified, no settlement, no claim form.
Three Things to Watch For
A household-name retailer plus a data lawsuit is a magnet for fake claim offers:
“Best Buy settlement” claim pages
Be wary of any site that lists Moon as if a payout or claim deadline existed. No court has approved any settlement or set any claim deadline. A page asking for your Best Buy account login or card number to “secure your payment” is collecting data, not filing a claim.
Recycled 2017 breach notices
Old articles about the [24]7.ai settlement still circulate. That claim window closed on December 22, 2021 and it does not reopen. A message saying you can still file is false.
Fake Geek Squad renewal emails
Invoices for a Geek Squad “auto-renewal” with a number to call for a refund are a long-running impersonation scam and have nothing to do with any lawsuit. Check your account directly at bestbuy.com instead of calling a number in an email.
Best Buy Lawsuit — Questions People Actually Ask
Is there a class action lawsuit against Best Buy right now?
Yes, several. If you searched for a class action lawsuit Best Buy shoppers might be part of, the main one is Moon v. Best Buy Co., Inc., No. 0:26-cv-02381 in federal court in Minnesota, over alleged sale of customer data. Two California suits, Morgan and Tanner, challenge sale pricing.
Is there a Best Buy settlement I can claim?
No. As of October 2026 there is no Best Buy settlement, no fund, no claim form and no deadline in any pending case. The last one with a claim form, the 2017 breach settlement, closed to claims on December 22, 2021.
Was there a Best Buy data breach?
Not in 2026. The current case alleges Best Buy sold data, not that hackers stole it. The last Best Buy data breach involved its chat vendor [24]7.ai between September 26 and October 12, 2017; Best Buy announced it on April 5, 2018.
What does the Best Buy class action allege?
That Best Buy Ads passes customers’ names, email and mailing addresses, phone numbers and purchase histories through a LiveRamp data clean room and sells access to advertisers without the notice required by Virginia law. Best Buy has not been found liable.
Am I part of the Best Buy class action lawsuit?
Possibly, if your information was shared through Best Buy Ads. But no class has been certified. You do not need to sign up anywhere; if a class is certified or a settlement is reached, notice is sent by court order.
Can Best Buy force this into arbitration?
Best Buy has requested arbitration in Moon, per the docket through June 25, 2026. We could not confirm a ruling. If granted, customers who agreed to Best Buy’s terms might have to bring claims individually rather than as a class.
What about the Best Buy fake sale price lawsuits?
Morgan (C.D. Cal., filed April 6, 2026) and Tanner (N.D. Cal., filed May 29, 2026) are pending and allege inflated reference prices. Earlier suits by Whitt and Porchia were settled by the named plaintiffs only and dismissed, with no class payout.
What is worth doing right now?
Nothing is required. Keep receipts and order emails for Best Buy purchases, ignore anyone charging a fee to “join”, and check the open class action settlements list for settlements that are actually taking claims.
Separate from this case: were you injured in the last 2 years?
Class-action payouts are fixed amounts through an administrator. A personal injury claim is a different case — and often worth far more. Free estimate, no obligation.
Related Consumer Brand Lawsuits
GM Data Privacy Lawsuit
Another case over a company allegedly selling customer data
Open Class Action Settlements
Settlements accepting claims right now, with deadlines
Data Breach Settlement Calculator
What breach settlements have actually paid per person
Class Action Payout Calculator
Estimate a per-person share once a fund exists