Amazon Dr Squatch Lawsuit: It Is a $9 Million Dr. Squatch Settlement, Not a Case Against Amazon
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If you searched “amazon dr squatch lawsuit” after an email, this is the case: Guzman v. Dr. Squatch, LLC, a $9,000,000 settlement over products labeled “natural.” Amazon is not a defendant. Amazon purchases count. You get $0.50 per product, up to $12.50 per household, and the claim deadline is November 27, 2026.
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Reviewed by Leonard Goldberg, Editor · Last updated
What the Lawsuit Says
The plaintiffs allege that Dr. Squatch sold soap, body wash, deodorant, shampoo and other men's products labeled “natural” even though they contained ingredients the plaintiffs allege were synthetic.
Dr. Squatch denies the allegations and any wrongdoing, and says the products were properly labeled as natural. It agreed to settle without admitting liability.
Where Amazon comes in: many buyers got the product through Amazon, and Amazon customers have received emails about the settlement. As our earlier report explains, the case is against Dr. Squatch alone.
Case Details
Victor Guzman, Perry Bruno, Lauren Fleming, David Plowden, Karen Betzag, and Jaime Napolitano v. Dr. Squatch, LLC, Case No. 25STCV03523, Superior Court of California, County of Los Angeles, Department 11. This is a state court case, filed February 10, 2025. According to class counsel, related suits had been filed since 2022 in state and federal courts in California, Illinois, New York and Florida.
Class counsel are the Law Offices of Todd M. Friedman, P.C. and Reese LLP. The court-approved administrator is Eisner Advisory Group LLC. Official site: PersonalCareProductsSettlement.com.
Status: Claims Open Until November 27, 2026
The final approval hearing is set for March 2, 2027, at 10:00 a.m. PT in Department 11, 312 N. Spring Street, Los Angeles. On September 29, 2026, class counsel asked for $3,000,000 in fees, $42,219.68 in costs and service awards of $5,000 to $10,000 per named plaintiff. The court rules on those requests at that hearing.
As of October 2026, no money has been paid. The official FAQ says nothing is available until the settlement is approved and final.
Don't miss the claim deadline
Claims are due by November 27, 2026. We'll email you 7 days and 1 day before the deadline.
Who Qualifies — Including Amazon Buyers
You are in the class if you bought a covered Dr. Squatch product in the United States between November 1, 2018 and August 29, 2026. Covered products are any Dr. Squatch items with “natural” on the label, such as Men's Natural Bar Soap, Body Wash, Deodorant, Shampoo or Toothpaste.
The class definition names no store. A purchase on Amazon counts like a purchase anywhere else. Employees and officers of Dr. Squatch and their families are excluded, and so are people who bought for resale.
Only one claim is allowed per household.
How Much You Can Get
— No receipt: up to 5 products, a maximum of $2.50.
— With proof of purchase: up to 20 more products, a maximum of $10.00.
— Both combined: up to 25 products, a maximum of $12.50.
Proof of purchase can be a receipt from an online retailer, so your Amazon order history is worth pulling up before you file.
Amounts are adjusted pro rata. If claims exceed the money left after fees, costs and administration (estimated at $475,000), payments go down. If claims fall short, they go up. Payment is by check, PayPal, Zelle or e-Mastercard after final approval. Checks expire after 180 days.
Dr. Squatch Lawsuit Timeline
- 1
2022 — First Suits Filed
According to class counsel, separate cases are filed in state and federal courts in California, Illinois, New York and Florida over the “natural” labels.
- 2
February 10, 2025 — Guzman Complaint
The class action is filed in Los Angeles Superior Court as Case No. 25STCV03523.
- 3
July 15, 2026 — Preliminary Approval
The court preliminarily approves the $9 million settlement. The court-authorized notice goes out on August 31, 2026, including by email.
- 4
September 29, 2026 — Fee Request
Class counsel ask for $3,000,000 in fees (one third of the fund) and $42,219.68 in costs.
- 5
October 13, 2026 — Opt-Out and Objection Deadline
Last day to exclude yourself or object. Staying in the class keeps your right to file a claim.
- 6
November 27, 2026 and March 2, 2027
Claims close on November 27, 2026. The final approval hearing is March 2, 2027; payments follow only after approval becomes final.
Three Things to Watch For
An email that mentions Amazon and a settlement is easy to copy. Check these before you click:
Fake “Amazon refund” links
The only claim site is PersonalCareProductsSettlement.com. Amazon does not pay this settlement. A link asking you to sign in to Amazon or enter card details to “release your refund” is phishing.
Lookalike claim sites
Third-party pages promise “no proof needed” payouts and collect your details. Filing is free and goes straight to the administrator. You do not need to pay anyone to file.
Calls asking for bank details
The real administrator is Eisner Advisory Group, P.O. Box 1389, Baton Rouge, LA 70821, 1-855-706-1956. You choose a payment method on the claim form. Nobody needs your Amazon password or full card number.
Amazon Dr Squatch Lawsuit — Questions People Ask
Is there a Dr. Squatch settlement?
Yes. Dr. Squatch agreed to a $9,000,000 settlement in Guzman v. Dr. Squatch, LLC, Case No. 25STCV03523, over its “natural” labels. Claims are open until November 27, 2026 at the official site. Dr. Squatch denies wrongdoing.
Was there a lawsuit against Amazon?
Not in this case. Amazon is not a defendant, and the email only tells you about a settlement with Dr. Squatch. Amazon does face other cases, including a marketplace-pricing class action and the FTC Prime case. See our Amazon lawsuit overview and the Amazon Prime settlement page.
Do Amazon purchases count?
Yes. The class covers covered products bought in the United States between November 1, 2018 and August 29, 2026, with no retailer named. Proof of purchase can come from an online retailer, so an Amazon order record lets you claim up to 20 products instead of 5.
Is the email about the Dr. Squatch settlement real?
The settlement is real and was authorized by the Los Angeles Superior Court. Do not trust the link blindly: type PersonalCareProductsSettlement.com into your browser instead. For a line-by-line check of the notice, see our notice explainer.
How much will I get?
$0.50 per product, up to $2.50 without proof and up to $12.50 with proof, per household. The final amount moves up or down pro rata with the number of valid claims.
When will I get paid?
Not before the final approval hearing on March 2, 2027. Payments go out only after the court approves the settlement and it becomes final. The official FAQ says there is no guarantee money will ever be distributed.
Which company bought out Dr. Squatch?
Unilever, the owner of Axe and Dove Men+Care, agreed to buy Dr. Squatch from private-equity firm Summit Partners. Reuters, citing the Financial Times, reported the price as $1.5 billion; the companies did not disclose terms. Dr. Squatch LLC is still the defendant in this case.
Can I still opt out or object?
The deadline for both is October 13, 2026, which is the last day as of this update. Submit electronically or postmark by that date. If you stayed in the class, you can still file a claim by November 27, 2026, but you give up the right to sue Dr. Squatch separately over the “natural” labels.
Separate from this case: were you injured in the last 2 years?
Class-action payouts are fixed amounts through an administrator. A personal injury claim is a different case — and often worth far more. Free estimate, no obligation.
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