Hims and Hers Lawsuit: The FTC Case, the Class Actions and the Breach
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If you ever signed up on Hims or Hers, three separate cases may touch you. The FTC, Utah and California (through Los Angeles County Counsel) sued on July 29, 2026, saying Hims charged people for subscriptions they never clearly agreed to, made cancelling hard and shared health information with Meta and Snap. Customer class actions make the same privacy claims. A third lawsuit covers a February 2026 breach of support tickets. As of September 30, 2026, none has settled: no fund, no claim form, no refunds.
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Reviewed by Leonard Goldberg, Editor · Last updated
What the FTC and the Class Actions Say Happened
Hims sells prescription treatments — sexual health, hair loss, skin, mental health, weight loss — only as subscriptions, after an online intake form. The Hims FTC complaint says ads promised “free online visit[s],” yet submitting the form routinely triggered a charge and a subscription “almost immediately.” It says the first refill was charged 10 days before the chosen schedule and had to be cancelled two days before that. Until April 2023 most customers could cancel only through customer service; afterwards, the FTC says, the option sat behind a button labelled “add/remove items from order.”
On privacy, the FTC says Hims promised a “100% online, private, and secure process” but shared health information with Meta and Snap through at least May 2024. Between September 2020 and June 2023 it uploaded about 14 million customer email addresses to Meta, which matched about 10 million to accounts, tagged with codewords such as “Zeus” (erectile dysfunction) and “Apollo” (mental health). The Pearson class action adds Google, Amplitude, Pinterest, Microsoft's Bing and Reddit, among others. Hims says it has “meritorious arguments” and will defend itself vigorously.
Case Details
FTC case: Federal Trade Commission, et al. v. Hims & Hers Health, Inc., No. 3:26-cv-07871-VC, U.S. District Court for the Northern District of California, before Judge Vince Chhabria. The plaintiffs are the FTC, the People of the State of California (through Los Angeles County Counsel) and the Utah Division of Consumer Protection, suing under Section 5 of the FTC Act, the Restore Online Shoppers' Confidence Act (ROSCA), California's Unfair Competition and False Advertising Laws and the Utah Consumer Sales Practices Act. The Commission voted 2-0 to sue.
Customer privacy class actions: Doe v. Hims & Hers Health, Inc., No. 3:26-cv-07941, and Pearson v. Hims & Hers Health, Inc., No. 3:26-cv-08470, in the same court.
Breach case: In re Hims & Hers, Inc. Data Breach Litigation, No. 3:26-cv-03077-CRB, before Judge Charles R. Breyer.
Investor case: Velanki v. Hims & Hers Health, Inc., No. 3:26-cv-09313. The FTC posts its filings on its Hims & Hers case page.
Status: Four Proceedings, No Settlement
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Who Could Be Covered
There is nothing to sign up for. The proposed classes are defined by what happened to you.
Privacy: Pearson proposes a nationwide class of people “who used the Hims & Hers Platform and whose communications and/or PHI were shared with third parties,” plus a California subclass; Doe also seeks a nationwide class and a California subclass. Subscriptions: Pearson adds a class of people who paid for a Hims or Hers subscription and were misled by its marketing and cancellation practices. The FTC puts the number of people charged without express informed consent at hundreds of thousands. Breach: the breach case concerns people whose details were in the support tickets accessed February 4–7, 2026; the notice Hims filed with the California Attorney General is dated April 2, 2026.
Keep order confirmations, refill-charge emails and any breach letter. If a class is certified or a case settles, a court-appointed administrator notifies class members directly.
Is There Money? Not Yet
Hims Lawsuit Timeline
- 1
October 2023 — The FTC Starts Asking
The FTC sends Hims a Civil Investigative Demand about its privacy, advertising, subscription and cancellation practices, per Hims's SEC filing. Settlement talks later fail.
- 2
February 4–7, 2026 — Support Tickets Accessed
An unauthorized party gets into customer-service tickets; Hims notices on February 5. Notice letters follow — the copy filed in California is dated April 2. The first breach suit is filed April 10, and the suits are consolidated on August 10, 2026.
- 3
July 29, 2026 — FTC, Utah and California Sue
The complaint is filed in the Northern District of California as No. 3:26-cv-07871-VC. Hims shares fall 14.73% to $25.00 that day, according to a law-firm summary of the investor suit.
- 4
July 30, 2026 — Customer Class Actions Begin
Doe v. Hims & Hers Health, Inc. is filed the next day. Pearson v. Hims & Hers Health, Inc., with seven named plaintiffs, follows on August 14 and names Meta, Google, Snap and Amplitude among the recipients.
- 5
September 2026 — Investor Suit, Cases Related
Velanki, a securities class action, is filed September 1. On September 16 orders relating the cases are entered on the FTC and customer dockets; a consolidation motion follows on September 21.
- 6
Now — No Settlement Anywhere
As of September 30, 2026: no settlement, fund, claim form or refund program in the FTC case, the privacy class actions or the breach case.
Three Things to Watch For
An FTC case, several class actions and a support-ticket breach give imposters a ready-made script:
“Your Hims FTC refund is ready”
There is no FTC refund program for Hims customers — the case has not been decided. The FTC's own release says it “will never demand money, make threats, tell you to transfer money, or promise you a prize.” A message asking for a card number or a fee to release a refund is fake.
Messages that quote your support ticket
The February 2026 breach exposed customer-service tickets, so a scammer may know your name, your contact details and what you wrote in a support ticket. That proves nothing. Don't follow links in such messages — open the Hims or Hers app or website yourself. The official notice filed with the California Attorney General lists the assistance line 1-833-319-5614.
“Join the Hims class action” forms that ask about your treatment
Nobody has to sign up to be in a class, and no settlement exists. A form asking which treatment you sought — erectile dysfunction, hair loss, mental health, weight loss — wants exactly the data this case is about. Hiring a lawyer is a real choice; never pay a fee just to “register.”
Hims Lawsuit — Questions People Actually Ask
Is there a Hims lawsuit I can join or file a claim in?
Not in the sense of a claim form: no Hims case has settled, so there is nothing to file. You do not join a class action by signing up; if a class is certified or a settlement is approved, a court-appointed administrator notifies members. Hiring your own lawyer is a separate decision — read any retainer before signing.
What is the Hims FTC case about?
Filed July 29, 2026 by the FTC with Utah and California, it alleges that Hims charged and subscribed people right after they submitted an intake form, without express informed consent; poorly disclosed refill dates and made cancelling hard; and shared health information with advertising platforms such as Meta and Snap despite privacy promises. The federal claims rest on the FTC Act and ROSCA.
Is there a Hims and Hers lawsuit settlement or refund?
No. As of September 30, 2026, there is no settlement and no refund program. Hims says its settlement negotiations with the FTC failed and that it will defend itself; the FTC notes the case “will be decided by the court.” Any payout would have to come from a court order or an approved settlement — not from a caller asking for a fee.
What health information did Hims share, and with whom?
According to the FTC, Hims uploaded about 14 million customer email addresses to Meta between September 2020 and June 2023 (about 10 million matched to accounts), labelled with treatment codewords; Meta Pixel and Conversions API events carrying such data were sent about 8 million times; and email lists of hundreds of thousands of users went to Snap. The Pearson complaint adds Google, Amplitude, Pinterest, Microsoft (Bing) and Reddit. These are allegations; Hims contests them.
How is the Hims class action different from the FTC case?
The FTC case is brought by government agencies and asks for an injunction, monetary relief and civil penalties. The class actions are brought by customers for customers and seek damages: Doe pleads the Electronic Communications Privacy Act, the California Invasion of Privacy Act and California's medical-privacy law; Pearson pleads similar privacy laws and, per a summary on classaction.org, California's Automatic Renewal Law.
I got a Hims data breach letter. Is it real, and what was exposed?
The notice Hims filed with the California Attorney General, dated April 2, 2026, covers customer-service tickets accessed February 4–7, 2026. It lists your name, contact information and any other fields found in your tickets, and says customer medical records and communications with providers were not affected. That notice gives an assistance line: 1-833-319-5614. The suits are consolidated as In re Hims & Hers, Inc. Data Breach Litigation, with no settlement. Our data breach settlement calculator can estimate what a breach claim could pay.
Does the Novo Nordisk lawsuit or the investor class action pay customers?
No. Novo Nordisk sued Hims for patent infringement over compounded semaglutide on February 9, 2026, in Delaware federal court and voluntarily dismissed the case on March 9, 2026, reserving the right to refile. The Velanki securities suit covers people who bought Hims securities between August 4, 2025 and July 29, 2026; the lead-plaintiff deadline is November 2, 2026. An earlier securities case from 2025 concerns the Novo Nordisk relationship. None of these pays patients.
What can I do right now as a Hims or Hers customer?
Check your subscription page for the next processing date: under the policy the FTC describes, the first refill was charged 10 days early and had to be cancelled two days before that. For a credit-card charge you did not agree to, the FTC says a billing-dispute letter must reach your card issuer within 60 days after the first bill with the error was sent to you. You can report problems at ReportFraud.ftc.gov. Keep order confirmations and charge emails.
Separate from this case: were you injured in the last 2 years?
Class-action payouts are fixed amounts through an administrator. A personal injury claim is a different case — and often worth far more. Free estimate, no obligation.