JUUL Class Action Settlement: $300.5M Fund — Where Payments Stand
JUUL Labs and Altria settled a consumer class action over deceptive marketing and nicotine-content claims for a combined <strong>$300.5 million</strong> — $255 million from JUUL, $45.5 million added later by Altria. Anyone who bought a JUUL product in the U.S. before December 6, 2022 could file; the claim deadline closed on February 5, 2024. Most of the roughly 843,000 approved claimants were paid between October 2024 and May 2025 — but as of August 2026, a fresh <strong>second round of payments</strong> is going out to about 166,000 people who cashed their first check, funded by $15.37 million left unclaimed. That second round is a big reason people are still searching for this settlement months after it seemed finished.
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Reviewed by Leonard Goldberg, Editor · Last updated
What Happened: Deceptive Marketing Claims
Consumers who bought JUUL products sued JUUL Labs and its largest investor, Altria, arguing they were misled about how much nicotine each pod delivered — plaintiffs said JUULpods were marketed as containing a nicotine-salt formulation "approximately equivalent to a pack of cigarettes," pushed through multimillion-dollar ad campaigns and social media that also reached underage users. Unlike the personal-injury and youth-vaping lawsuits filed by individuals, states, and school districts, this case was a straightforward economic-injury claim: buyers said they paid more for JUUL products than they would have if the marketing had been accurate. JUUL Labs agreed to pay $255 million; Altria kept litigating separately at first, then added $45,531,250, bringing the combined consumer fund to about $300.5 million.
Case Details
In re: JUUL Labs, Inc. Marketing, Sales Practices, and Products Liability Litigation, MDL No. 2913, Case No. 3:19-md-02913-WHO, U.S. District Court for the Northern District of California (Hon. William H. Orrick). Settlement administrator: Epiq Class Action & Claims Solutions — official website juulclassaction.com, phone 1-855-604-1734, email info@JuulClassAction.com, mail: In re Juul Labs Inc. Settlement Administrator, P.O. Box 5730, Portland, OR 97228-5730.
Current Status: Second-Round Payments Going Out
Who Was Eligible — Can You Still File?
The class covers anyone who bought a JUUL product in the United States — online or in a store — before December 6, 2022. The claim deadline was February 5, 2024, and it has passed — the settlement is closed to new claims, with no exceptions. If you already filed and cashed your first payment, you don't need to do anything else: eligible claimants were automatically included in the March 2026 second round. If you filed but never received or cashed your first check, contact the administrator directly — unresolved payments generally don't carry over into later distributions on their own. One common point of confusion: this consumer fund is separate from the roughly $1.7 billion in settlements JUUL and Altria reached with state attorneys general, school districts, and individual personal-injury plaintiffs over youth vaping. Those are different lawsuits, different classes, and different administrators — this page covers only the consumer purchase-price settlement.
How Much Did — and Will — Claimants Get?
Timeline: From Lawsuit to Second-Round Payments
- 1
March 16, 2023 — $255M JUUL Labs settlement reached
JUUL Labs agrees to pay $255 million to resolve the consumer class action over deceptive marketing and nicotine-content claims, covering everyone who bought a JUUL product in the U.S. before December 6, 2022. Litigation against co-defendant Altria continues separately.
- 2
September 21, 2023 — Final approval of JUUL's $255M portion
Judge William Orrick calls the settlement "fair, reasonable, and adequate" and grants final approval to JUUL Labs' $255 million contribution.
- 3
Early 2024 — Altria adds $45.5M, claim window extended
Altria settles its remaining share of the consumer claims for $45,531,250, bringing the combined fund to about $300.5 million. The claim filing deadline is extended to February 5, 2024 so Altria-related claimants can also submit.
- 4
March 14, 2024 — Final approval of the combined $300.5M fund
The court grants final approval covering both JUUL's and Altria's contributions. Of more than 14 million claims submitted — many flagged for signs of fraud — the administrator ultimately validates 843,451 approved claimant records.
- 5
October 18, 2024 – May 30, 2025 — First round of payments
The settlement administrator sends the first round of payments; 733,055 of the 843,451 approved claimants accept and cash their checks or digital payments.
- 6
March 20, 2026 — Second round of payments begins
With about $15.37 million left unclaimed, a motion to redistribute it is approved, and the administrator starts sending a second payment — averaging $92.48, up to $1,413.63 — to roughly 165,982 claimants who cashed their first check and qualify for at least $15 more. No action is required to receive it.
Scam Alert: Fake JUUL Settlement Claims
A $300+ million fund with more than 800,000 approved claimants — and a fresh round of payments landing in 2026 — is exactly the kind of settlement scammers try to piggyback on. Three patterns to watch:
"File a late claim" offers
The claim deadline was February 5, 2024, and it's closed — permanently. Anyone contacting you to "still file" a JUUL claim, especially for a fee, is not affiliated with the real settlement. No new claims are being accepted at any price.
"Pay a fee to release your second payment"
The March 2026 second-round payments are automatic — approved claimants who already cashed their first check don't need to do anything. Nobody legitimate will ask you to pay a fee, buy gift cards, or share your bank login to "unlock" or "speed up" a JUUL settlement payment.
Lookalike sites and phishing emails
The only official channels are juulclassaction.com and the administrator's hotline, 1-855-604-1734. Don't click links in unexpected emails or texts about your JUUL payment — type the address in yourself, and never enter your Social Security number or bank details on a page you reached through a link.
JUUL Settlement FAQ
Can I still file a JUUL settlement claim?
No. The claim filing deadline was February 5, 2024, and the settlement is closed to new claims. If you didn't file by then, you're not eligible for a payment from this fund.
Why did I get (or hear about) a second JUUL settlement payment in 2026?
About $15.37 million went unclaimed after the first round of payments (October 2024 – May 2025). The court approved a motion to redistribute it, and starting March 20, 2026, roughly 165,982 claimants who already cashed their first check began getting a second payment — averaging $92.48, up to $1,413.63. No action is required.
How much is the total JUUL settlement worth?
The consumer class fund totals about $300.5 million — $255 million from JUUL Labs and $45,531,250 from Altria. That's separate from the roughly $1.7 billion JUUL and Altria have paid across state attorney general investigations, school districts, and personal-injury lawsuits over youth vaping.
Is this the same as the JUUL youth vaping or school district settlement?
No. This page covers the consumer purchase-price class action (people who bought JUUL products and paid more than they should have). The youth-vaping and school-district cases are separate lawsuits — including a $438.5 million deal with 34 states (2022), a $462 million deal with 7 more states and D.C. (2023), and a $235 million Altria settlement covering over 8,500 personal-injury and 1,400 government/school-district cases (final approval March 14, 2024) — with their own classes, administrators, and payment schedules.
How much did each claimant actually receive?
It varied. Claimants without a receipt could get up to $300; those with proof of purchase could get up to $1,600 per year of purchases (capped at 150%–300% of what they spent), with the final amount set pro-rata based on how many valid claims split the $300.5 million fund. There's no single published "average" for the first round — the one hard number available is the second round: an average of $92.48 extra per eligible claimant.
Is juulclassaction.com a legitimate site?
Yes. It's the official settlement website for In re: JUUL Labs, Inc. Marketing, Sales Practices, and Products Liability Litigation (Case No. 3:19-md-02913-WHO, N.D. Cal.), run by the court-appointed settlement administrator. You can also reach the administrator at 1-855-604-1734 or info@JuulClassAction.com.
I filed a claim but never got paid — what do I do?
Contact the settlement administrator directly at 1-855-604-1734 or info@JuulClassAction.com with your claim information. Payments that were never cashed generally don't automatically carry over into later distributions like the March 2026 second round, so it's worth following up directly rather than waiting.
Separate from this case: were you injured in the last 2 years?
Class-action payouts are fixed amounts through an administrator. A personal injury claim is a different case — and often worth far more. Free estimate, no obligation.
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